Have you launched your HVAC business after all the hard work and the hectic processes? Well, it is time to start advertising your business with a perfectly designed HVAC business card.
While technology has helped improve business communication, from email to the internet, and digital advertising has reached great heights, one type of advertising remains on paper: Business cards.
One study from Adobe has found that for every 2000 business cards handed to people, despite most cards not being utilized, the company’s sales increased by 2.5% on average.
The problem with any business in its initial stage is to get the traction it needs. Carrying an HVAC business card representing your company’s brand can be advantageous in multiple ways, especially if it works as brand identity marketing.
If you are searching for a quick guide on creating a legit HVAC business card to promote your business, you’re on the right page. This article gives you actionable insights about HVAC business cards and their importance. Now let’s dive in to learn about it.
Contents
A Quick Guide On How To Design Your HVAC Company Business Card
Your HVAC business cards are one of the best ways to win more leads. So when you plan and design the business card correctly, you can quickly grab referrals and retain or keep in touch with your old clients.
In this guide, we have given various HVAC business card ideas and how to create HVAC business card legitimately. So keep scrolling to learn about it.
Why does your HVAC company need professional business cards?
We have already mentioned that HVAC business cards help in brand advertising. Apart from this, there are many benefits that these business cards offer. This section discusses it.
Professional HVAC business cards play a crucial role in marketing, signifying professionalism.
When your card has an eye-catching design, it will help your company capture attention and stand out from the competition.
Also, a well-designed business card reflects the credibility of the company and its quality of work and helps get a professional image.
Business card paves the way for quick communication with customers to sell their services or at least build relationships in person.
So HVAC business cards hold a lot of importance, and you must carefully design them. While you must plan everything perfectly, right from choosing the right material for printing purposes, the color variation, the details to be added, and the card are easy enough for anyone to read the information provided.
Types of HVAC business card designs
There are multiple business card designs based on the type of paper product and information entered.
Some common HVAC business card ideas are
1. Basic business card design includes the name and contact information on one side of the card.
2. Graphical business card design includes graphical elements like images, symbols, or logos.
3. Typographic business card design includes text that represents the person’s name, contact information, and company logo.
4. Envelope business card folds into half to form an envelope form. This card includes the person’s name and information on the outside and one standard-size business card on the inside.
5. Expandable business card design has a magnetic strip that can be opened to reveal another business card.
6. Digital business card is different from paper cards. This type is available in digital form and contains the person’s name, contact information, and the company logo.
What information must be added to your HVAC business card?
Now comes the crucial part of designing your card. An HVAC business card must consist of precise details. A common mistake made while printing cards is that people tend to add too much information to the card. This makes the card less attractive, and hard to read the details.
So while designing the business card, you must focus on what matters or what message you are trying to deliver to the user.
Here is a list of significant details that must be added to the business cards:
- Your first and last name
- Your position
- Company name
- Logo
- License number
- Website
- Phone number
- Social media handle
Things to remember while designing your HVAC business cards
1. Main Information to be added to your HVAC business cards
We have previously listed what must be included in the business card. Ensure to add only the most important and basic information.
When the card is designed properly, it will highlight where the client must look to find more information.
When you add the social media details and website on your HVAC business cards, you guide your client to connect with you online, and this can increase traffic to your digital platforms. Also, there are chances for clients to write positive reviews of your service.
Organize the information in a precise way while also keeping the word count minimal on the card. So enter only the optimal information, and you don’t need to add any unique selling point or other vague things.
2. How to design your HVAC business cards
When designing HVAC business cards, there is one big rule: Less is always more. So avoid overloading the card with images, shapes, lines, and unwanted information. Make sure to include design components only to highlight key information points.
For instance, if you also service air conditioners and furnaces, you don’t have to include the symbol on your business card. It will make it look unprofessional.
Next, avoid using too many colors or the ones who prefer personally. If your website has a theme or your brand has a color, ensure it reflects in the card.
So keep your business card simple with your company logo, a line or two about your company, and the contact detail to reach you.
3. Business card quality
To make your HVAC business card stand out, make it a quality one. So make some investment in printing higher quality business cards. For extra effect, you can choose between thicker cards, unique materials, and high-end features like colored sides or metallic text.
You will get a good impression when you give your business card to the client.
4. Magnetize Your HVAC Business Cards
Answer this question: What did you do with the business card that someone gave you? You probably threw or inserted it somewhere and made it vanish, right?
But don’t get to the point where your HVAC business cards end up the same way.
One of the best ways to avoid this is to magnetize your business card. When you magnetize the card, you give your clients a free magnet, and they will stick it in their fridge or any metallic device. So every time they open the door where this card is stuck, they will see your business information. Sounds interesting, right?
We understand this costs a bit extra than traditional paper business cards, but give it a try; it’s worth it and you may even get a wow expression from them.
Tips to win more clients with HVAC business cards
1. Give a referral offer
HVAC business owners and technicians commit a huge mistake by not handling their HVAC business cards to their existing clients. Often, you focus on giving cards to new people to collect leads for your business.
But instead, if you give your HVAC business cards irresistible referral offers, you will get a better reach. For instance, you can offer your client a basic $20 off for their next service or a successful referral.
2. Give your technician their own HVAC business cards
When you give your HVAC technicians their own business cards, you build a relationship and connect them with your company.
Such small customizations like adding your HVAC technician’s name and email address to their cards, you not only build trust from your employee but also clients. In the long term, your company revenue will be positively impacted.
3. Do and don’t for giving the business cards to clients
While branding your company, it is essential to know when to do certain things and when not to do them.
Give a business card to a client when:
- They give a great review
- You received a great survey
- When you have done a good job
- You received a verbal compliment for the work done
Don’t give these cards when:
- When you make a mistake in your work
- While apologizing for an error
- When you get a negative review
So these three tips, when used correctly while branding your business, can do wonders.
Websites Where You Can Download Templates At Affordable Prices
Below we have listed the different websites which help you create your customized HVAC business cards at an affordable price. There is various options present and it could be a bit overwhelming, but it is important to choose the one that suits your needs.
Frequently Asked Questions
Are HVAC businesses profitable?
HVAC businesses are profitable when the business is done right. The average annual income of HVAC business owners comes between $35,000 and $75,000.
But on average, the residential HVAC businesses get around 6% of total profit, where 94% goes to the expenses. But in some cases, 6% profit is not enough for the business owners, and to generate huge profits, there must be a proper business structure and planning.
How do you attract HVAC customers?
The target market for HVAC businesses is homeowners and commercial buildings. So to attract your customers, you must define your brand, create social signals, increase traffic with PPC advertising, and increase local customers via geofencing marketing. And do basic email marketing, get them to know your brand exists, and collect leads. Another simple yet effective way is to use business cards.
How much do HVAC business cards cost?
The basic design for HVAC business cards on the different sites starts at $9. Designing and printing business cards can cost from $10 to $500. The average cost spent nationally is $194. However, the cost is subject to change based on the quality and complexity of the card.
How big is the HVAC industry?
According to Marketsandmarkets, the HVAC market size is estimated to grow from 197 billion USD in 2021 to 271.5 billion USD by 2026. So there are many opportunities in terms of starting an HVAC business and employment rate.
Conclusion
HVAC business cards hold an essential role in advertising and getting traction for the business. Though 88% of the business cards are thrown out, they still have the power to improve the image of your company and the business. And it continues to market your brand to potential clients in various ways. This is why more than 10 billion business cards are printed every year.
So don’t underestimate the value of straightforward yet well-designed HVAC business cards and their potential to attract new client referrals and build loyalty with your existing customers. Always keep your company card ready in your pocket or purse as you may not know when you will meet a client, and you need one to represent your business.